Rule number 1: Create the pressure to succeed & use good stress to your advantage
Growing a business is a privilege; you are directly contributing to the economy in a very tangible way. Creating jobs, paying taxes and most importantly, providing the platform for talented people to develop into amazing professionals.
However, it is also stressful. We’ve started from scratch, with no investment, running a business without any sales, marketing, HR or finance team. You do everything. You find the clients, deliver the pitch, get knocked back, find another one, write proposals, win some work, relax for 5 minutes then go again, day in day out.
At the same time, you are looking for new recruits, trying to manage resources, proofread reports, design marketing materials, attend conferences, keep an eye on quality and so on, so on. In the early days, you simultaneously need to be focussing on the minute details and looking at the big picture; strategically, where is the business going?
It sounds stressful even recalling it, but one of the best things I have done was use that pressure and stress positively to drive CYSIAM forward to where we are today. If you have no pressure to succeed, are you really going to be as hungry for the next step?